videography
This section features a selection of my best video projects for past clients—projects where I was involved in the full production process, from shooting to editing. Whether it's crafting compelling narratives, refining visuals, or enhancing audio, i craft every step with precession and devotion.

I primarily use Adobe Premiere Pro, After Effects, Audition, and DaVinci Resolve to bring each piece to life, ensuring the final output is polished, engaging, and impactful.
Here are some of my favorite works.
porsche ndp
nespresso
exxon mobil
dow x liby
Porsche National Day Anthem - Reimagine
Social Media Campaign
Creative Direction & End to end production
In 2022, I had the privilege of working on a creative campaign to celebrate
Singapore’s 57th National Day with a unique twist.
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The concept?
Reimagine the Singapore National Anthem using the powerful and iconic sounds of Porsche.

To bring this idea to life, we collaborated with MYRNE, a talented local DJ, to record, mix,
and recreate the anthem, weaving in the distinctive sounds of Porsche vehicles.
It wasn’t just about the music—it was about crafting an experience.
As the lead creative on this project, I was responsible for the entire production journey—from storyboarding the concept, to filming the content, and guiding the post-production process. Ensuring the final content piece was a seamless blend of culture, innovation, and artistry.

This campaign was more than just a tribute to Singapore—it was a celebration of creativity and collaboration, powered by the sounds of Porsche and the pulse of Singapore’s National Day spirit.
For International Women’s Driver Day 2022, Porsche approached us for social content ideas to celebrate and highlight women in the Porsche community. We developed a concept featuring three well-known female Porsche owners, capturing their passion for driving and their deep understanding of their beloved cars.

The key message? These women don’t just drive—they know their Porsches inside and out.

To bring this to life, we engaged:
Claire Jedrek – Porsche official presenter, spokesperson, and member
Jue Rong – Porsche Club Singapore member
Vivian Chang – Porsche Club Singapore member

Through interviews and storytelling, we showcased their unique experiences, love for the brand, and the confidence that comes with being a Porsche driver.
Back in 2016, I was involved as an art director in the creation of the Nespresso Sustainability Movement – Nespresso Recycling. We collaborated closely with Little Red Ant, a local Singaporean production house, to bring this initiative to life. As part of the campaign, we engaged three prominent public figures—Anita Kapoor, Henry Golding, and Velda Tan—to advocate for sustainable coffee consumption and recycling efforts.
I had the privilege of working alongside an incredible team and talented film directors, ensuring the visual storytelling aligned seamlessly with the campaign’s mission. This project was a rewarding experience, combining creativity with purpose to drive meaningful impact.
In 2020, ExxonMobil approached me to create an animated educational video explaining the impact of Indonesia’s biodiesel mandate. Leading the project from start to finish, I was responsible for art direction, storyboarding, illustration, animation, and post-production.

For the animation, I collaborated with Ang Jun Zuan, a fellow talented animator, while the voiceover was recorded in Indonesia by Tonny Sutiono, a professional VO artist and a friend of mine. I also handled the final audio editing and stitching, ensuring a seamless and engaging educational piece.

This project was a great blend of storytelling and technical execution, delivering a clear and compelling message on sustainable energy initiatives in Indonesia.
In 2021, DOW approached us to create an engaging animation for Liby, showcasing their fully recyclable laundry packaging available in China. Rather than a straightforward explainer, we took a more creative approach—telling the story from the perspective of the plastic packaging itself.

By animating and giving life to the packaging, we crafted a fun, engaging narrative that not only explained the recycling process but also made it relatable and easy to digest for the public. The result? A lighthearted yet impactful animation that communicated sustainability in a fresh and memorable way.
Zuellig Pharma needed a master video to introduce their newly developed app—designed to help consumers quickly verify the authenticity of medical and wellness products. Powered by blockchain technology, this innovation protects users across Asia from counterfeit and substandard goods.

To make this technology more accessible, we translated complex systems into a clear, consumer-friendly narrative. Through engaging visuals and concise storytelling, we brought the app’s benefits to life, ensuring the message resonated with a wide audience.
In 2021, we partnered with Changi Airport Group to produce an internal communication video about the Runway 3 development. Leading this project alongside my junior designer, we handled end-to-end production—from shooting and interviews to animation, color editing, and audio post-production.

To create a more impactful and heartfelt narrative, we took a softer storytelling approach, featuring the leaders of each department expressing their gratitude to the entire team at the end of the video. This added a personal touch, reinforcing appreciation and unity within the organization. Through a mix of live footage and motion graphics, we brought the development story to life in a compelling way.