In 2022, I had the privilege of working on a creative campaign to celebrate
Singapore’s 57th National Day with a unique twist.
The concept?
Reimagine the Singapore National Anthem using the powerful and iconic sounds of Porsche.
To bring this idea to life, we collaborated with MYRNE, a talented local DJ, to record, mix, and recreate the anthem, weaving in the distinctive sounds of Porsche vehicles. It wasn’t just about the music—it was about crafting an experience.
As the lead creative on this project, I was responsible for the entire production journey—from storyboarding the concept, to filming the content, and guiding the post-production process. Ensuring the final content piece was a seamless blend of culture, innovation, and artistry.
This campaign was more than just a tribute to Singapore—it was a celebration of creativity and collaboration, powered by the sounds of Porsche and the pulse of Singapore’s National Day spirit.
Creative:
Pratama Eka Dharma, Zulhilmi Sidek & Wong Xin Hui.
Creative Direction & Photography
Edited in Adobe Lightroom & Adobe Photoshop
Outside of the day-to-day creative work we do for Porsche, I make it a point to capture the beauty of their cars whenever I can. Though it’s not part of my paycheck, I genuinely enjoy every moment of it.
There’s something special about showcasing the elegance, curves, and intricate details of a Porsche.
Every shot allows me to highlight the unique beauty of these machines—each corner, each line.
Below are some of my favorite captures.