LEE HWA
I had the privilege of working with Lee Hwa Jewellery for three years, shaping their social media campaigns to reflect the brand’s elegance and prestige. During this time, we executed numerous in-house product photography sessions, capturing the beauty of their exquisite, exclusive, and high-value jewellery.

Every shot was meticulously crafted to highlight the intricate details, craftsmanship, and luxury that define Lee Hwa Jewellery. Through a refined creative approach, we ensured that their social media presence remained sophisticated, visually captivating, and true to the brand’s legacy of elegance.
Creative Direction, Photography, Lighting & Editing
Taken with Sony A73, 24-70mm Lens, F 2.8, GM
Edited in Adobe Photoshop and Adobe Lightroom
International Women's Day Collection
Below is a collection of product photography we created for Lee Hwa Jewellery’s Christmas campaign.
To highlight the intricate details of each exquisite piece, we designed a 9-grid Instagram layout,
allowing every individual post to showcase the craftsmanship, brilliance, and festive elegance of
the featured jewellery.

This approach not only maintained a cohesive visual story but also ensured that
each product received the attention it deserved.
Christmas Collection
forevermark diamond Collection
purple gold Collection