During my time at Golin in 2018, I had the incredible opportunity to be part of the LUX APAC Influencer Trip to Paris, where we brought together influencers from across Asia Pacific for an immersive journey into the world of perfumery.

The trip took us to Givaudan, the birthplace of fragrance innovation and the heart of French perfumery. Here, influencers engaged in a sensory experience, learning about the art of perfume-making—from raw ingredients to formulation—deepening their appreciation for the craft behind every bottle.

As the lead photographer, I had the privilege of capturing every moment—the curiosity, the inspiration, and the elegance of the experience.
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This campaign not only strengthened brand storytelling but also proved to be highly effective in amplifying LUX’s presence across digital platforms.