When McDonald’s reintroduced the Nasi Lemak Burger, they needed a fresh way to reignite excitement for a returning favorite.

Our answer? Bring the experience back to its roots.

We took media and influencers on a journey to Kampong Lorong Buangkok—the last remaining kampong in Singapore—where they immersed themselves in the charm of old-school Singapore. From playing childhood games to exploring the kampong’s history, every moment was designed to evoke nostalgia and cultural appreciation.

The experience culminated with the Nasi Lemak Burger served in true kampong style, making the re-launch not just about taste, but about heritage, community, and storytelling.