Zuellig Pharma is Asia’s leading healthcare services provider, offering a wide range of healthcare solutions with a mission to make healthcare more accessible to the masses.

In 2022, we had the privilege of working with Zuellig Pharma. As a vast organization with multiple sub-brands and products, their challenge for me was to create a unifying brand identity—a main logo along with multiple sub-logos to bring cohesion across their entire network. The project was progressing well until it was abruptly halted due to an internal restructuring. In the end, the logos were never implemented, but I remain personally proud of the work I created.