In 2023, we took on the challenge of creating a bold movement to celebrate Racial Harmony Day in a meaningful way.
The goal was to unite the six Golin offices across Asia—Beijing, Shanghai, Hong Kong, Jakarta, Singapore, and Taipei—in a single, cohesive celebration.

Since inclusivity is at the heart of Racial Harmony Day, we sought a common thread that could connect these diverse cultures. The answer? Tea.

Tea culture is deeply rooted across Asia, symbolizing bonding, sharing, and togetherness.
t represents the perfect medium for fostering unity across borders. From this idea, InclusiviTEA was born.

For the logo of each city, I initially chose to represent them with mythical creatures unique to their culture. Unfortunately, this concept was later dropped in the final product and replaced with each city's phone code (e.g., +65 for Singapore, +62 for Indonesia, etc.). However, I took great pride and enjoyment in crafting the mythical creature logos, as they embodied the rich cultural heritage of each city. This is the version I love and am excited to present.